Expertise and experience


Hinds Research are specialists in qualitative and quantitative employee and culture research. 

For more than 25 years Hinds Research has provided high quality, customised research projects and consulting services. We have completed over a hundred projects, facilitated 300 groups and surveyed 250,000 employees working in 15 countries.  Our clients are from government and businesses in the energy, IT, finance, professional services, manufacturing, retail, media and not for profit sectors.

We possess capability and expertise in psychology, organisational development, human resources management, data collection, statistical analysis, writing, communications and project management.

Our clients are smart, innovative organisations seeking quality investigations.
In all things we strive to maintain our reputation for quality, flexibility and service excellence.  



HS Day 3-141.jpg

Louisa Vanderkruk

Louisa has designed and led multiple employee and culture research projects for organisations in all sectors, and been instrumental in the development of the services delivered by Hinds Research. Louisa is the principal consultant and manages all day to day operations of the company.

Her earlier career included roles in retail, IT and advertising.

Louisa has a Bachelor of Business degree in Marketing and Management, as well as postgraduate qualifications in Management from the AGSM (UNSW) and she has completed units for a Masters degree from Sydney University.

Louisa developed Peoplepie - an online platform for team motivation.


Joan-Mary Hinds PhD

Joan-Mary is an acknowledged expert in employee motivation, attitudinal employee segmentation, organisation culture and workplace dynamics. Joan-Mary provides research thought leadership for the company.

Her career includes roles as a teacher, lecturer, policy advisor to federal government, human resources director, clinical psychologist and director of programs at a leading Australian university.

Joan-Mary was awarded a PhD from the Graduate School of Management at Macquarie University, for her original research in motivational dynamics. She is also a published author. Hinds, J-M., (1995) The Hinds Model of Company Success Millennium Books, Alexandria, Australia. Her new book on motivation 'We. Me. It Compelling insights into the essence of human motivation' can be purchased HERE

Partnering business and government

Hinds Research has completed over 120 separate research and consulting projects for organisations located in Australia and overseas. Specialising in employees and culture we have seen our researched insights and action recommendations used to:

  • align two cultures after a merger, 

  • monitor employee engagement over time,

  • deliver a massive delivery transformation program,

  • identify talented performers for leadership fast tracking,

  • raise motivated performance around the world and

  • halt the departure of highly qualified trainees.

Business and government turn to customised research to find answers for business critical people issues. Hinds Research clients include:



AXA Australia
AXA New Zealand
BIS/ Recall
Brambles Industries
Credit Union Services Australia (CUSCAL)
David Syme and Co (Fairfax)
Digital Corporation
Fujitsu Australia
Kellogg Australia
Novacoal (Rio Tinto)
Ord Minnett Group
Tower Australia Limited 
Yellow Pages Australia (Sensis) 


Ronald McDonald House 


Australia Post
Energex (Qld)
Medibank Private
New Zealand Post
Sydney Water (Wastewater Source Control)


Australian Bureau of Statistics 
Australian Federal Police
Australian Customs Service
Australian Protective Service
Brisbane City Council
Child Support Agency
Department of Broadband, Communications & the Digital Economy (DBCDE)
Department of Immigration & Citizenship (DIAC)
Department of Health & Ageing (DoHA)
Department of Human Services
Department of Broadband, Communications and the Digital Economy (DBCDE)
Department of Communications, Information Technology & the Arts (DCITA)
Department of Family & Community Services (FACS – now FAHCSIA)
NSW Department of Planning & Infrastructure
NSW Legal Aid Commission
NSW Attorney General’s Department
Private Health Insurance Ombudsman